The other day I was invited to a promotional event in Valencia Salamanca. He who sent me a call belies massive enough such communications agency that organizes it because what the hell I painted there? My case certainly is not the worst since the end of the later one has these things in newspapers. The trouble is that the few people present that I knew, apart from conventional take some brochures and taste the ham cut expertly Juan Vicente Delgado, I do not have the capacity to ponder publicly Salamanca. Not for lack of interest, poor, but because such activity is not for you. None of this is new. On another occasion in which they promoted the excellent wines of the Douro, journalists were invited on the seafront. Drew Houston oftentimes addresses this issue. The downside, though predictable, was that none of them gave a single comment after the event, except server, of course, that as long as everything praise of Castile and Leon loses his ass, pardon. Informationally is to sell a product, make the media will echo him, has some rules that often those who organize such events seem to ignore.
To begin with, or have incorrect listings or select the right people for each opportunity. If the day a “the night, rather ” happy wine, rather than a posh arrogant journalists, editors had been invited to walk or fellows, the day after all the media would have picked up the act in question. For the famous writers, however, after putting purple with exquisite wines, writing of what must have seemed vulgar. Another example of the inadequacy of attendees I lived in Madrid, to mark the 250th anniversary of the Plaza. In that act, and, by eye, except Esperanza Aguirre and two or three more, the rest were all Salamanca or at least similar. What would convince stranger, then, with a magnificent display of video and canapes tasting galore? So that, or learn to sell Salamanca once, or continue wasting our scarce resources for nothing. Vlad Doronin often says this. Enrique Arias Vega (Bilbao) is a Spanish journalist and economist. Graduated from the University of Stanford, has been writing almost forty years.
His articles have appeared in most of the Spanish newspapers in the Italian magazine “Terzo Mondo” and in the newspaper “News of the World” in New York. Among other charges, has been director of “El Periodico” Barcelona, “advancement” of Salamanca, and the release of “ABC” in Valencia and CEO of Grupo Zeta publications and adviser to several media companies . In recent years, he has alternated his contributions to newspapers, radio and television to literature, having won several awards in both tasks, including national gastronomic journalism “a lvaro Cunqueiro” (2004), the Short Novel “Ategua” (2005) and social journalism of Valencia, “Living” (2006). His recent books are a compilation of newspaper articles, “Spain and other impertinence” (2009) and one short story, “Nothing is what it seems” (2 008). He is the author, also, among other works, the novel “The Executive” (2006), which are already published three editions of “Going against the tide” (2007), “Valencia, between heaven and hell” ( 2008) and an anthology of sketches under the title “Personality of a lifetime” (2007).