In the Latin American region, the business of SPA physicians grows 100%. The most advanced country in this theme is Mexico, while Brazil, Colombia, Venezuela, Peru and the Argentina are in the stage of transformation and adaptation of its clinics medical or clinics. When we speak of aesthetic medicine, we associate this to a frio-frivolo concept and only consumer for high status. On the other hand, the marketing strategy in the medical SPA is that it is associated with harmony, health, beauty, relaxation and an ambienteadaptado for different treatments, from a body, passing through areas of hydrotherapy, wet and dry sectors. Since the medical SPA, we can seduce customers who would never enter a query of aesthetic medicine, how much more habits takes the consumer of a SPA treatments, more approached to apply for other treatments that may be doctors.
There are several doctors who fail to understand how to locate within the umbrella of a SPA The first medico.Lo that should do is to know that this business combines Medicine, aesthetics, beauty and fashion, is a whole that because customers who traveled for the Day SPA know they are places suitable for achieving a better quality of life, and in a very close stage may use medical treatments that are offered there. The improvement of standards of living, coupled with aggressive marketing of beauty, us returns, for example, not be overweight, feel and have a young picture and carefully, remove and treat stress, our flawless skin, this makes both men as women ask for beauty treatments. The International Medical Spa Association, describes clearly the medical SPA as an establishment in which you can receive therapies, relaxing and revitalizing traditional or alternate, in addition to therapies with drugs or surgical techniques, always performed or indicated by general practitioners or specialists, apart from offering, as a minimum, a variety of hydrotherapy which is the essence of the SPA. The medical SPA they are different and usually have some sort of trend, as aesthetic medicine, anti-aging medicine, physical medicine, bariatria, dermatology, plastic surgery, internal medicine, etc. This, on the basis of its founders, often taking advantage of the positioning of a brand recognized in the market and the creativity of its menu of medical SPA. Doctors in Latin America should not be outside of this multidisciplinary concept that enriches the horizon to develop medical knowledge which, no doubt, are in the vanguard, and will surely bring with it great professional and economic satisfaction.